How Third-Party Data Boosts Intent-Based Marketing

Intent-based marketing helps businesses target buyers actively searching for products or services. By combining intent signals with third-party data, marketers can:

• Increase conversion rates by 2–3×

• Lower customer acquisition costs by 30–45%

• Reduce wasted ad spend by focusing on high-intent buyers

Third-party data enhances targeting by analyzing billions of signals daily, updating profiles every six hours, and integrating seamlessly with ad platforms. This approach improves lead scoring, personalizes messaging, and optimizes budgets, all while adhering to privacy laws like GDPR and CCPA.

Want better results? Use real-time data, refresh audience segments frequently, and test campaigns to maximize ROI.

Third-Party Data Basics

Types of Marketing Data

In U.S. marketing, data falls into three main categories: first-party data (from direct customer interactions), second-party data (shared by partners), and third-party data (gathered from external sources). Third-party data is especially useful for identifying patterns that internal data alone might miss. When combined with intent signals, these categories provide a clearer understanding of customer behavior.

Combining Data with Intent Signals

Bringing third-party data together with intent signals can reveal customer research habits that lead to action. This combination has been shown to boost conversion rates by 2–3×, reduce acquisition costs by 30–45%, and minimize wasted ad spending.

Data Privacy Considerations

Marketers in the U.S. need to follow privacy laws and ensure they have consumer consent when collecting data. Companies like 24/7 Intent use AI-powered web scanning and partnerships to gather compliant, actionable signals. This approach supports precise targeting across industries like finance, real estate, e-commerce, and professional services. Up next, we’ll explore how these strategies deliver measurable results.

How to Source & Use INTENT DATA to Drives Sales (BEST ...

Third-Party Data Advantages

Third-party data plays a critical role in improving lead scoring, refining customer messaging, and optimizing marketing budgets. Here's how it delivers measurable results.

Improved Lead Scoring

Using third-party intent data helps identify prospects actively researching your offerings, leading to better conversions.

"42% decrease in cost per lead, and we got 71% more leads. Within the same timeframe our show up rate increased by 133% compared to previous default targeting by Facebook."

• Owner, Financial Advisor

This approach not only boosts sales speed but also reduces the cost of acquiring new customers.

More Targeted Customer Messaging

By analyzing billions of daily signals across hundreds of millions of profiles, third-party data enables highly personalized messaging that resonates with customers.

"Before we were getting $6–$9 per click, with a 20% avg conversion… with this, CPC at $1.03 and 50% conversion, 3× the number of total clicks."

• Rob T., Digital Marketing Specialist

This level of precision leads to stronger engagement, better campaign outcomes, and higher returns on investment.

Smarter Marketing Budget Use

Instead of spending the majority of your ad budget on untested audiences, intent data ensures resources are directed toward high-intent buyers. The results speak for themselves:

• Cost per Customer: Down 30–45%

• VSL Opt-in Costs: Reduced by 50% in 24 hours

• Cost per Acquisition: Lowered by 40%

• Lead Generation: Increased by 71%

"We created a lookalike based on the data. We got 27 sales of approx $10k over the weekend. CPA drop by 40%."

• Peter L., Agency Owner

Implementation Guide

Now that we've discussed the benefits, here's how to effectively use third-party data in your strategy.

Live Data Updates

Incorporate real-time intent data to connect with high-intent buyers before your competitors. For example, 24/7 Intent allows you to integrate their data directly into ad platforms, enabling instant adjustments to your targeting.

"Our real-time intent data plugs directly into your ad platforms - so your ads reach qualified buyers before your competitors even know they exist."

The results speak for themselves. Bill Luke Automotive, for instance, secured 1,608 qualified leads within three days by leveraging 24/7 Intent's real-time updates. They gained actionable insights like credit scores, vehicle mileage, car models, and in-market tendencies.

• Update every 6 hours to keep data current

• Daily refresh across over 270 million profiles for extensive reach

• Analyze 100 billion+ signals in real time to identify immediate intent

Lead Management Systems

Streamline lead tracking and nurturing to boost conversion rates. Take iLawyer as an example: they qualified over 80% of form submissions by utilizing 24/7 Intent's lead management tools.

• Seamlessly integrate with platforms like Meta, Google, and LinkedIn

• Automatically score leads based on intent signals

• Trigger follow-up workflows instantly

Data Quality Standards

Ensure the data you use meets high standards:

• Rely only on opt-in, privacy-compliant sources that adhere to GDPR and CCPA regulations

• Cross-check personal and business data to verify records

• Regularly monitor key metrics to maintain accuracy and reliability

Results and Future Outlook

After introducing live updates, lead management, and stricter data standards, focus on these metrics to measure success:

These targets are based on outcomes reported by businesses leveraging intent data.

New Marketing Tools

The tools driving intent-based campaigns are evolving quickly. Today’s platforms can analyze over 100 billion buying signals each day, offering deep insights into consumer behavior. This level of analysis provides marketers with more precise and actionable data than ever before.

Improvement Methods

To get the most out of your integrated systems, consider these strategies:

• Track metrics daily: Adjust targeting based on performance to reduce wasted ad spend.

• Update audience segments frequently: Refresh them every six hours to stay aligned with market changes.

• Test campaign approaches: Run A/B tests comparing intent-driven campaigns with traditional ones to measure performance improvements.

Conclusion

Key Takeaways

Using third-party intent data can offer U.S. marketers some impressive results: 2–3× higher conversions (with 80% of leads being qualified), 30–45% lower acquisition costs, and more precise targeting that reduces wasted spending. These results align directly with the steps outlined in your implementation guide.

Action Plan

To maximize the potential of your intent data strategy, consider taking these steps:

• Perform a detailed targeting audit

• Connect intent data with your ad platforms

• Update audience segments every six hours

• Conduct parallel tests, tracking conversion rates, CPA, and lead quality daily

Related posts

• How Intent Data Powers Retargeting Campaigns

• How Intent Data Improves Retargeting Segments

• How to Use Intent Data for Lookalike Segmentation

• How Intent Data Improves Touchpoint Analysis